How LG protected margins and captured $900,000 in revenue by letting AI agents safeguard every product page 24 / 7
Clients
Headquartered in Seoul, LG Electronics is one of the world’s leading technology companies, shaping the future of consumer electronics, home appliances, and B2B solutions. Founded in 1958, the company has grown from its origins as GoldStar into a global powerhouse with innovation at its core. Known for pioneering displays, smart appliances, and mobile experiences, LG has built its reputation on quality, reliability, and cutting-edge design. With strong positions in North America, Europe, and Asia, the company continues to push boundaries in AI-driven devices, sustainability initiatives, and premium lifestyle products, making LG a trusted name in modern living.
Before Zenyt
Before Zenyt, every product refresh or promotion created material revenue risk:
- Pricing drift – disconnected data feeds pushed some SKUs live $100–600 too high or too low, silently eroding EBITDA or triggering price-match claims.
- Missing warranty & add-on blocks – premium-care and upsell widgets disappeared from PDPs, cutting attachment-rate and average order value.
- Incorrect specifications – fridge dimensions, oven capacities and energy ratings were occasionally wrong, driving avoidable returns and negative reviews.
With 1 500 SKUs replicated across regional pages, even a 0.5 % error rate meant dozens of high-impact defects—directly draining seven-figure revenue each quarter.
Spotlight Example
Wrong price on a slide-in oven
AI agent flagged a $200 under-price minutes after publication. Margin leak was closed before checkout, preserving high-five-figure EBITDA on that model line.
Timeline
Impact Timeline
Within 10 days LG activated Zenyt.ai’s always-on AI agents—no custom development required:
- Pricing integrity agent – reconciles every live price, strike-through and promo badge with the master pricing file hour-by-hour.
- Merchandising completeness agent – verifies warranty, financing and bundle widgets are present and localised on each PDP.
- Specification accuracy agent – cross-checks titles, sizes, features and energy labels against ERP tech sheets.
- Action centre & Microsoft Teams alerts – only actionable opportunities reach the e-commerce team, with deep-links to the Magento console for one-click corrections.
Zenyt Impact
“Zenyt closed the gaps between our pricing, content and merchandising systems faster than any platform we’ve tried. In weeks we saw real dollars flow back to the P&L.”
Spotlight Examples
Example 1
Wrong price on a slide-in oven
AI agent flagged a $200 under-price minutes after publication. Margin leak was closed before checkout, preserving high-five-figure EBITDA on that model line.
Example 2
Missing warranty options on a microwave
Warranty selector and premium-care upsell were absent. Zenyt restored the block, lifting attachment-rate by +4 pp and adding $29 AOV.
Example 3
Incorrect fridge capacity in title
Title showed the wrong cubic-foot size, risking returns and poor reviews. Fix reduced return enquiries and safeguarded $120 k logistics cost over the season.
