How shortyLove boosted conversions by +35% and fixed critical errors by letting AI agents optimize their site end-to-end
Clients
Rooted in New York, shortyLOVE is a super-fast-growing handbag and backpack brand redefining everyday style. Founded by an entrepreneur couple, the company has scaled rapidly thanks to thoughtful design, direct-to-consumer focus, and a loyal customer base. With momentum building in both the United States and Japan, shortyLOVE is quickly becoming a name to watch in modern accessories.
Before Zenyt
As traffic grew, ShortyLove’s team faced challenges that held back conversion and brand reach:
- Broken user flows – outdated nav structure and inconsistent CTAs caused drop-offs in high-intent journeys.
- Brand communication issues – fragmented messaging, inconsistent voice across pages, and weak storytelling reduced engagement and brand recall.
- Visual defects – missing conversion boosters like sticky add-to-cart buttons, visual inconsistencies, confusing categorization, and under-polished design elements weakened the shopping experience and diluted brand perception.
Despite strong products and loyal customers, conversion lagged and organic traffic plateaued.
Introduce Laptop Size Information for Bags to Improve Product Discovery and Reduce Returns
One of Zenyt’s AI agents flagged a gap in product detail: ShortyLove’s bags didn’t clearly indicate which laptop sizes they could hold. For shoppers, this detail makes the difference between browsing and buying. When customers instantly see “yes, my laptop fits,” they’re far more likely to convert. Adding laptop compatibility also reduced costly returns from disappointed buyers who assumed their device would fit. And because “laptop bag” searches often hinge on size, the update boosted product discoverability for laptop-related queries.
The result: fewer doubts, fewer returns, and a smoother path to purchase.
Why it matters?
- Prevents post-purchase disappointment and protects margins
- Shoppers convert faster when product fit is crystal clear
- Surfaces products in “laptop bag” queries that otherwise might not appear.
Timeline
Impact Timeline
Within 1 month, Zenyt’s AI agents were monitoring key areas of the site:
- UX & journey agent – flagged friction points and dead-ends in nav and checkout flows via simulated user journeys.
- Content accuracy agent – checked all titles, descriptions, and product attributes for consistency and completeness.
- Performance agent – pinpointed slow-loading assets and scripts dragging down mobile speed scores.
- Action center – surfaced prioritized recommendations, from CTA placement to alt text fixes, with one-click context for the Shopify team.
Zenyt Impact
“We knew we had friction on the site, but Zenyt helped us pinpoint the exact fixes that moved the needle and lifted our conversion rate by 35%. It’s like having a QA, SEO and UX team rolled into one.”
+35% Conversion Rate
Lift from 1.55% to 2.1% within 3 months, showing stronger buyer intent.
+80%
Products Added To Cart. Cart additions nearly doubled between Jan and mid-year, a clear sign of higher engagement.
5%
Decrease in Bounce Rate. Bounce rate dropped 5 points as visitors stayed on-site and explored more pages.
+14%
in Average Order Value. AOV climbed from $176 to just over $200, driving more revenue per customer.
-95%
QA effort. Team freed to focus on launches, not spreadsheets.
Spotlight Examples
Example 1
Introduce Laptop Size Information for Bags to Improve Product Discovery and Reduce Returns
One of Zenyt’s AI agents flagged a gap in product detail: ShortyLove’s bags didn’t clearly indicate which laptop sizes they could hold. For shoppers, this detail makes the difference between browsing and buying. When customers instantly see “yes, my laptop fits,” they’re far more likely to convert. Adding laptop compatibility also reduced costly returns from disappointed buyers who assumed their device would fit. And because “laptop bag” searches often hinge on size, the update boosted product discoverability for laptop-related queries.
The result: fewer doubts, fewer returns, and a smoother path to purchase.
Why it matters?
- Prevents post-purchase disappointment and protects margins
- Shoppers convert faster when product fit is crystal clear
- Surfaces products in “laptop bag” queries that otherwise might not appear.
Example 2
Sales Indicator and Price Display for Consistent Branding and Improved Clarity
Zenyt identified that ShortyLove’s original sale display wasn’t reflecting the brand’s premium positioning and made it harder for shoppers to recognize the value of promotions. We recommended a refreshed sales indicator aligned with the brand’s look and feel, along with a clearer price format: the original price struck through in gray, and the discounted price highlighted in red. The result is a cleaner, more consistent presentation that makes the savings instantly clear while reinforcing ShortyLove’s brand identity.
Why it matters?
- Sales messaging can drive conversion without undercutting brand value.
- Clear before/after pricing highlights savings at a glance, reducing buyer hesitation
- Shoppers are more likely to act when discounts are both obvious and credible
Example 3
Enhance Branding by Adding Icons Highlighting Key Values like 'Woman-Owned' and 'Cruelty-Free'
During checkout, shoppers only saw a plain free shipping note—missing an opportunity to remind them what makes ShortyLove special. Zenyt suggested introducing branded icons that highlight the company’s core values: Woman-Owned, Cruelty-Free, Easy Returns, and Free Shipping. Now, every step of the purchase reinforces ShortyLove’s identity and values. Customers are reassured they’re not just buying a bag—they’re supporting a brand they believe in, making the decision to complete checkout that much easier.
Why it matters?
- Values like Woman-Owned and Cruelty-Free remind shoppers why the brand aligns with their beliefs
- Icons highlight what sets ShortyLove apart from competitors offering similar products
- Shoppers are more likely to complete checkout when reassured by clear, value-driven cues
Example 4
Integrate Lifestyle Images on Product Category Pages to Boost Conversions
Zenyt flagged that ShortyLove’s category pages relied mostly on flat product shots, which made it harder for shoppers to connect emotionally with the brand. We recommended adding lifestyle photography to these pages, showing the bags in real-world use. This change gave products context, made the browsing experience more engaging, and helped customers imagine the bags in their own lives—driving higher conversions and stronger brand resonance.
Why it matters?
- Lifestyle imagery helps shoppers imagine how items fit into their own lives
- Rich visuals grab attention and keep visitors browsing longer
- Contextual use cases reduce hesitation and push shoppers toward conversion
