How London Victorian Rings scaled 1,000+ SKUs without scaling team workload

London Victorian Rings is a growing jewelry brand specializing in exclusive engagement and wedding rings inspired by iconic style eras. With a catalog of over a thousand SKUs, the company quickly became a favorite among couples looking for unique, timeless pieces. But as its product line expanded, so did the complexity of managing data and ensuring a flawless and consistent online shopping experience.

With Zenyt, LVR achieved a +7% lift in conversion, 3× greater efficiency, and complete visibility across every storefront. Just before Q4, two team members left, leaving only the founder to run the site. Thanks to Zenyt’s prioritization of quick fixes vs. deeper issues and its proactive insights, she was able to manage the entire operation alone—maintaining performance while driving growth.

Before Zenyt, the LVR team relied on manual spot-checks that left critical gaps. 

Catalog management was especially difficult. Product specs, images, and pricing all required constant review, and even then, problems slipped through. Mobile display issues buried deep in the UX would have taken countless hours to uncover. 

Meanwhile, subtle discrepancies in product detail pages for jewelry, where customers scrutinize every specification before buying, were nearly impossible to track at scale.

Zenyt’s agents quickly surfaced these hidden problems, from broken layouts on mobile to a subtle pricing bug across regions caused by a currency conversion error. The bug reduced product prices by 1% sitewide—a detail that would have been nearly impossible to detect manually—yet fixing it instantly recovered 1% in revenue.


Zenyt also flagged discrepancies in PDP specs for jewelry. For high-value items, these details are scrutinized closely by customers, and even small inconsistencies can erode trust. By catching and prioritizing these issues, Zenyt gave LVR both the clarity and control needed to protect revenue and customer confidence.

The “By Gemstone” subcategory on mobile shows long, unclear labels that do not match the clean, short naming on desktop, leading to inconsistency and cluttered navigation.

The –£50 newsletter promo (valid on carts over £1000) works inconsistently on non-UK site versions. On some men’s ring pages the discount applies, while on others it does not, despite similar product type and price.

The 18ct Rose Gold version of the 3.5mm Floral Engraved Ring is priced higher than the Yellow Gold version ($1,689 vs. $1,643, also in GBP). This contradicts the usual logic across the site, where rose gold is cheaper, suggesting a misconfigured variant price.

The result: fewer doubts, fewer returns, and a smoother path to purchase.

The Peridot and Citrine Three Stone Ring image appears blurry and pixelated on the product page. It should be replaced with a high-resolution version.

The result: fewer doubts, fewer returns, and a smoother path to purchase.

The center aquamarine is listed as 1.67 ct in the description but 1.50 ct in the specs. Verify the correct weight and update all fields for consistency.