From Blind Spots to Breakthroughs: How London Victorian Ring (LVR) Built a Seamless Storefront

A Say Yes × Zenyt partnership with LVR, always-on insights plus sharp execution turned blind spots into breakthroughs.

-90%
Manual QA time
+200%
Increase in individual productivity
+5%
Revenue Recovered
Zenyt Badge
With 
Deborah Jones
Tom Knowles
Phil Clark
 & 
Arthur Pentecoste
"The peace of mind Zenyt gave me, you don’t realize how massive that is”
Deborah Jones
 • 
Partner at London Victorian Ring Co

London Victorian Ring Before Zenyt

London Victorian Ring is a growing jewelry brand specializing in exclusive engagement and wedding rings inspired by iconic style eras. With branding and storytelling shaped by Say Yes resonating with customers, LVR became a favorite among couples seeking timeless pieces. But as the catalog crossed 1,000+ SKUs and pages, keeping data consistent and the shopping experience flawless required a new approach—one that combined always-on monitoring with fast, high-quality execution.

Zenyt Impact

Measurable Results That Speak for Themselves

Manual QA Time
-90%
Increase in individual productivity
+200%
Revenue Recovered
+5%

With Zenyt, LVR achieved a +7% lift in conversion, 3× greater efficiency, and complete visibility across every storefront. Just before Q4, two team members left, leaving only the founder to run the site. Despite a leaner team entering Q4, LVR sustained performance and shipped improvements by focusing on high-impact fixes first.

"LVRC was facing some team churn in Q3 but was still able to handle the increased workload and keep growing thanks to Zenyt"
Tom Knowles
Delivery Manager at Say Yes
Challenge

Clarity and Control Across Every Site

Before Zenyt, the LVR team relied on manual spot-checks that left critical gaps. 



Catalog management was especially difficult. Product specs, images, and pricing all required constant review, and even then, problems slipped through. Mobile display issues buried deep in the UX would have taken countless hours to uncover.

Meanwhile, subtle discrepancies in product detail pages for jewelry, where customers scrutinize every specification before buying, were nearly impossible to track at scale.

"It took away not only man hours I would have spent, but also man hours I wouldn’t even try to spend. Many of these checks simply aren’t feasible for humans."
Phil Clark
 • 
Managing Director at Say Yes
Synergy

How We Worked Together: Say Yes × Zenyt × LVR

Say Yes is a cutting-edge e-commerce agency trusted by fast-growing brands to deliver best-in-class digital experiences. Known for its innovative approach, Say Yes immediately recognized in Zenyt an opportunity to help brands move beyond manual, repetitive store reviews and instead harness technology to scale oversight, freeing teams to focus on strategic growth.

For London Victorian Ring, success came from the perfect blend of expertise:

  • Zenyt’s AI agents continuously monitored pricing, UX, and product data to surface gaps before they became costly. For example, they flagged missing imagery across different aspect ratios and subtle PDP inconsistencies that could have eroded trust.
  • Say Yes translated these insights into action with sharp creative execution, refining the site’s visual language, designing a seamless UI, and strengthening LVR’s brand storytelling.
  • LVR’s team channeled these tools and improvements into growth, even while operating lean.

The result was a storefront where both the data and the design worked in harmony: fewer blind spots, a smoother customer journey, and measurable lifts in conversion and revenue.

Learn more about Say Yes
Impact

How Zenyt Helped

Zenyt’s agents quickly surfaced these hidden problems, from broken layouts on mobile to a subtle pricing bug across regions caused by a currency conversion error. The bug reduced product prices by 1% sitewide—a detail that would have been nearly impossible to detect manually—yet fixing it instantly recovered 1% in revenue.


Zenyt also flagged discrepancies in PDP specs for jewelry. For high-value items, these details are scrutinized closely by customers, and even small inconsistencies can erode trust. By catching and prioritizing these issues, Zenyt gave LVR both the clarity and control needed to protect revenue and customer confidence.

"Having Zenyt there to mostly prioritize and show what was going to be a quick fix, what was going to be a much more involved fix — that really helped me in prioritizing my workflow”
Tom Knowles
 • 
Delivery Manager at Say Yes
Spotlight 1

Improve Trust and Conversion

The “By Gemstone” subcategory on mobile shows long, unclear labels that do not match the clean, short naming on desktop, leading to inconsistency and cluttered navigation

Spotlight 2

Promo Code Inconsistency Across Locales

The –£50 newsletter promo (valid on carts over £1000) works inconsistently on non-UK site versions. On some men’s ring pages the discount applies, while on others it does not, despite similar product type and price.

Spotlight 3

Pricing Inconsistency for Floral Engraved Ring

The 18ct Rose Gold version of the 3.5mm Floral Engraved Ring is priced higher than the Yellow Gold version ($1,689 vs. $1,643, also in GBP). This contradicts the usual logic across the site, where rose gold is cheaper, suggesting a misconfigured variant price.

The result: fewer doubts, fewer returns, and a smoother path to purchase.

Spotlight 4

Blurry Product Image on PDP

The Peridot and Citrine Three Stone Ring image appears blurry and pixelated on the product page. It should be replaced with a high-resolution version.

The result: clearer PDPs and faster decisions

Spotlight 5

Conflicting Carat Weight

The center aquamarine is listed as 1.67 ct in the description but 1.50 ct in the specs. Verify the correct weight and update all fields for consistency.

Write Your Story with Zenyt

Book a call with our team to discover how AI-driven insights can transform your store and drive measurable results.